About us

The Story Behind Brave the Shave

Cash Family

Ted Cash, smiles for a photo with his son, Flynn, and wife, Emily. Ted and Flynn were inspired to Brave the Shave together during last year’s event.

Basin Electric’s Brave the Shave campaign started with a spark of inspiration when Ted Cash’s wife, Emily, heard about St. Baldrick’s. She wanted to shave her head, but Ted decided to shave instead. He wondered, though, if this was something Basin Electric would consider?

Ted and Flynn bump together their bald noggins.

Ted and Flynn bump together their bald noggins.

Ted’s boss, Mike Eggl, loved the idea, but he wanted five willing heads to raise $10,000.

Challenge accepted.

Mission accomplished … well, actually, mission blown away.

What started as a goal to raise $10,000 and shave five heads has exploded into a money-raising, hair-shaving frenzy with national awards for our events and tremendous media attention. In the past seven years, participants have raised over $1.5 million and nearly 1,500 people have shaved. Our small event is now a multi-state campaign. Sister organizations, community partners, citizens, and honorees and their families have grown this event into one of St. Baldrick’s top events. We’ve been honored to meet many beautiful kids and become friends with their families. We’ve seen success stories and witnessed heartbreaking news. Each year we honor those beautiful faces.

Will you help us accomplish our mission? Are you willing to brave the shave, sponsor someone, volunteer, cut your hair or donate other items? Come on … we think you should.

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